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Bee Respect:
Transparency in Every Creation.
Guerlain’s heritage of craftsmanship reflects measurable sustainability through Bee Respect: a platform for transparent communication bringing consumers closer to the origins of excellence and care.
A Legacy House with an Enduring Responsibility
Guerlain has built a long-standing reputation in luxury fragrances, skincare, and cosmetics. With consumers increasingly seeking authenticity and origin, Guerlain set out to make every step of its product journey visible: from flower fields to final packaging.
Context
- Rich heritage in fragrance and beauty
- Rising consumer expectations for naturality and sustainability
- Need to balance creativity, innovation, and responsibility
Making Luxury Transparent Without Losing Essence
For Guerlain, the challenge was twofold:
Complex product lifecycles-
spanning raw materials, packaging, production, distribution, and recycling.
Heritage secrecy vs. transparency –
revealing traceability data without compromising the artistry of creation.
Bringing Traceability to Life
Guerlain aimed to:
Empower consumers
with reliable product origin and lifecycle insights
Protect biodiversity
and support sustainable sourcing of iconic ingredients (e.g., bergamot, jasmine, Ouessant honey, vetiver)
Ensure compliance
with evolving regulations and ESG requirements
Reinforce consumer trust
through validated, accessible, consumer-facing traceability
Solution: Bee Respect Platform
With PDNA, Guerlain launched Bee Respect: a digital transparency platform.
What consumers can trace:
- Raw materials: geographic origin, supplier, and naturality (ISO 16128 standard)
- Packaging: main materials, suppliers, and production sites
- Production: main factories (Chartres & Orphin in France), plus specialized partners
- Lifecycle: transport, distribution, and recycling details
- Innovation: sustainable alternatives (synthetic notes replacing rare resources)
Balancing Craft, Heritage
and Accountability
Through collaboration, Guerlain and PDNA built a pragmatic, credible, and scalable traceability system.
Supplier integration
ensuring partners are aligned with sustainability commitments.
Ingredient complexity
multiple harvest locations – simplified, main-site data model.
Confidentiality
maintaining olfactory signature secrecy while disclosing key formula components.
Global scope
adapting the tool across product categories and markets.
From Field to Flacon: Transparency Realized
- Bee Respect live across fragrance, skincare, and make-up products
- Unique Respect Codes for consumers to access detailed lifecycle journeys available
- 80%+ formula coverage for cosmetics and make-up
- Hundreds of suppliers integrated, sharing sustainability achievements
- Biodiversity protected through responsible ingredient sourcing and sustainable alternatives
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