Our vision is to unite all the actors in a supply chain around a dynamic approach to transparency, from raw materials to end-products.
We would like to build a transparent economy in which suppliers, brands, and consumers commit to collaborative values based on respect for their social and environmental responsibilities.
Our company through time
Product DNA is neutral and independent. Our headquarters is located in Lausanne, Switzerland, from where we coordinate all our activities in line with high standards of quality, security, and confidentiality.
Integration of the handshakes system
Product DNA created a unique system that allow suppliers to validate their implication and data along a supply chain in respect-code. These validations are encrypted into the blockchain.
Partnership with SICPA
SICPA and Product DNA sign a partnership agreement that combines both companies’ expertise and experience in brand protection, authentication, identification, and product traceability
Integration of blockchain technology
Product DNA uses KSI® Blockchain technology via SICPA’s partnership with Guardtime®, the world’s leading enterprise blockchain company
Establishment of the Business Expertise Network (BEN)
Product DNA complements its expertise by associating with independent consultants who are able to offer their experience and global vision of specific industries
Traceability applied to the construction and building industry
Development of services dedicated to the construction and building industry
Traceability applied to the beauty and cosmetic industry
Product DNA broadens its expertise from the textile industry to the beauty and cosmetics sector
Launch of the 1st calculator of CO2 for textile
The 1st calculator of CO2 impact in the textile industry is launched in collaboration with Quantis International
Launch of Respect-code.org
Respect-code.org becomes the first independent traceability platform serving the needs of consumers. This software as a service (SaaS) enables brands to objectively and interactively inform consumers about a product’s supply chains
Creation of Product DNA SA
Based on his experience in the textile sector, Robin Cornelius founded Product DNA SA to extend his vision of fair trade and responsible consumption. Product DNA is a pioneering company specialized in traceability
Who are we?
People at Product DNA complement each other in terms of experience and technical skills.
Board of Directors
Expertise in Traceability
Partner & Board Member
Director Finance & Administration
Expertise in Data Traceability
Business Development Director
Project & Business Development Manager