Our vision is to unite all the actors in a supply chain around an approach of industry transparency, from raw materials to end-products.
We would like to build a transparent economy in which suppliers, brands, and consumers commit to collaborative values based on respect for their social and environmental responsibilities.
Our company through time
Product DNA is neutral and independent. Our headquarters is located in Lausanne, Switzerland, from where we coordinate all our activities in line with high standards of quality, security, and confidentiality.
Over 120 million traced articles
Confirming its role as a leader in traceability, Product DNA has traced over 120 million articles worldwide.
Partnership with SICPA
SICPA and Product DNA sign a partnership agreement that combines both companies’ expertise and experience in brand protection, authentication, identification, and product traceability.
Integration of blockchain technology
Product DNA uses KSI® Blockchain technology via SICPA’s partnership with Guardtime®, the world’s leading enterprise blockchain company.
Robin Cornelius joins the Foundation Board of Transformers Foundation (USA), an organization active in the denim industry.
Extension of the Board of Directors
Bertrand Cardis, Philippe Glatz and Pascal Meyer joins Product DNA's Board of Directors.
Establishment of the Business Expertise Network (BEN)
Product DNA complements its expertise by associating with independent consultants who are able to offer their experience and global vision of specific industries.
Traceability applied to the construction and building industry
Development of services dedicated to the construction and building industry.
Traceability applied to the beauty and cosmetic industry
Product DNA broadens its expertise from the textile industry to the beauty and cosmetics sector.
50 million traced articles
Over the preceding ten years, Product DNA has traced over 50 million articles worldwide.
Launch of the 1st calculator of CO2 for textile
The 1st calculator of CO2 impact in the textile industry is launched in collaboration with Quantis International.
Launch of Respect-code.org
Respect-code.org becomes the first independent traceability platform serving the needs of consumers. This SaaS enables brands to objectively and interactively inform consumers about a product’s supply chains.
Creation of Product DNA SA
Based on his experience in the textile sector, Robin Cornelius founded Product DNA SA to extend his vision of fair trade and responsible consumption. Product DNA is a pioneering company specialized in traceability.
Who are we?
People at Product DNA complement each other in terms of experience and technical skills.
Board of Directors
Expertise in Traceability
Sales & Digital Marketing
Expertise in Raw Material
Investments & Acquisitions
Resources & Administration
Anh Huy Nguyen
Communication & Marketing
Expertise in Data Traceability
Advisory & Project Management