Architects of Traceability and Transparency since 2005
The Product DNA founder – Robin Cornelius – developed the idea of a transparent economy in the late 90s, long before transparency became a key issue in corporate communication.
Vision:
A global transparent economy
Mission:
We make products talk by creating smart digital solutions that allow companies to communicate their products with stakeholders and end consumers.
Our Goal
To enable companies to use traceability data for their everyday business needs.
The solutions we create help them document, manage, and transparently share data-supported information throughout the entire supply chain. By reaching the goal of transparent communication, we are also:
- Supporting collaboration between the primary, secondary, and tertiary sectors, which is vital for sustainable growth.
- Contributing to building an economy based on respect towards all participants in the supply chain: brands, suppliers, and end-consumers.
Our Goal
To enable companies to use traceability data for their everyday business needs.
The solutions we create help them document, manage, and transparently share data-supported information throughout the entire supply chain. By reaching the goal of transparent communication, we are also:
- Supporting collaboration between the primary, secondary, and tertiary sectors, which is vital for sustainable growth.
- Contributing to building an economy based on respect towards all participants in the supply chain: brands, suppliers, and end-consumers.
